The Big Cheese
A multi-day food and beverage festival celebrating Armstrong's culinary community.
The Big Cheese is the chamber’s flagship food and beverage festival. It brings producers, processors, chefs, buyers, and food lovers together in downtown Armstrong for a weekend of tastings, competitions, and community. The festival has run since 2012.
The festival showcases the craftsmanship and regional pride that define our local food culture. Expect public tastings, culinary competitions, hands-on workshops, and live programming throughout the festival footprint.
Attendance
The Big Cheese generally draws about 3,000 people across the festival week.
Follow the festival
- Instagram: @thebigcheesearmstrong
- Facebook: The Big Cheese Armstrong.
Previous years
- The Big Cheese 2026 · The 2026 Big Cheese week featured cheese-themed workshops, a month-long grilled cheese restaurant competition, the Public Market at Hassen Arena on March 28, and a sold-out Ambassador's Dinner.
- The Big Cheese 2025 · The 2025 Big Cheese Festival at Hassen Arena. Local food and beverage producers, vendor market, workshops, and the Ambassador's Dinner.