Downtown Light Up
A one-night Christmas season event in downtown Armstrong with late shopping, Santa visits, and an annual parade.
Downtown Light Up
Downtown Light Up is the chamber’s annual kickoff to the Christmas season in downtown Armstrong. It happens on a Friday in late November each year.
Local shops stay open late for evening shopping. Santa visits downtown. The annual Light Up parade runs through downtown Armstrong.
What happens that night
- Downtown stores stay open late for Christmas shopping
- Santa visits with families
- Annual parade through downtown Armstrong.
Get involved
Merchants, parade entrants, and community groups who want to take part can contact the chamber. Phone (250) 546-8155 or email manager@aschamber.com.
This year's event
Downtown Light Up 2026
Downtown Armstrong's annual light-up ceremony with Santa, music, and the kickoff to the holiday season.